Down in the Lab: An R&D masterclass with Panasonic Hollywood

Panasonic Labs Hollywood’s Ron Martin has created immersive experiences that have been used everywhere from Walt Disney World to integrated resorts. Here he gives ICE 365 an exclusive look into his home lab.


As senior vice president and director of research and development at Panasonic Hollywood Labs, Martin has been responsible for creating experiences that take users on a ski trip, bring Mickey Mouse to life, and add new levels of interaction to attractions worldwide.

Having worked on attractions such as Star Wars: Galaxy’s Edge and even taken Walt Disney World visitors inside an animated cartoon, he explains how this technology can be used for integrated resorts.