Put your money where your mouth is: Investing in industry reputation


November 23 2021 @ 15:00 - November 23 2021 @ 16:00

The sums offered in M&A talks most recently within the sector put the value of some gambling companies above that of many mainstream brands. Yet, apart from few, most of the gambling sector lags in its investment in reputation, public perception, collection of evidence, CSR and ESG, critical for the industry to protect itself from regulatory pressures and to improve its attractiveness in front of the broader spectrum of investors. Not to mention the consumers.

This webinar discussed how to:

  • Strengthen, and expand beyond, its focus on safer gambling to understand the importance of other key sustainability factors, such as governance, diversity and environment
  • Quantify the potential of broader social impact to build brand and product attractive to the future generations of consumers
  • Build an evidence collection framework to underpin all business and regulatory decisions with data rather than dogma
  • Find an appropriate and genuine approach to financing charitable and consumer initiatives that will effect change and go beyond a PR impact only
  • Optimise its operational capacities for future success in increasingly more strictly regulated markets
  • Build a robust business to satisfy ESG requirements of a broader spectrum of investors


  • Camilla Wright, Partner, Red Knot Communications
  • Steven Myers, Managing Director, Praxis Consulting and Advisory
  • Anna Jein, Sustainability Manager, Kindred Group
  • Martin Lycka, SVP American Regulatory Affairs and Responsible Gambling, Entain
  • Hermann Pamminger, Executive Director, European Casino Association

Representative, European Casino Association

This webinar took place on

Tue, Nov 23, 2021 3:00 PM – 4:00 PM GMT