Ulrik Bengtsson on the role of tech in William Hill’s global expansion

The chief executive of William Hill discusses how technology underpins the operator’s global expansion and player protection strategies.


Ulrik Bengtsson speaks to Clarion Gaming about the digital transformation strategy he has implemented at the operator.

He explains why retail still has an important role to play in the company's future, especially amid the ongoing wave of gaming expansion in the US, and tells us why consumer insights need to be leveraged for more than just marketing.