Betting 2.0 - next gen betting businesses: Simplebet

ICE London is a hotbed of innovation, and one of the most exciting emerging suppliers joins Katie Goldfinch in the ICE365 Live studio.

Micro betting takes in-play wagering to a new level, and Simplebet is one of the early pioneers, as they explained at ICE London.

Its chief operating officer Mark Nerenberg and vice president of revenue and trading Ryan Keur join Katie Goldfinch to explain why these new betting options can maximise US sports betting engagement.