Betting 2.0 - next gen betting businesses: OpenBet

OpenBet is now owned by Endeavor, and has overhauled its product offering to future-proof the business, as CEO Jordan Levin and CCO Cathryn Lai explain at ICE London.

Last year OpenBet CEO Jordan Levin joined Katie Goldfinch in the ICE365 Live studio as the sportsbook specialist was poised to begin a new era under Endeavor's ownership.

Now that deal is complete, he returns with chief commercial officer Cathryn Lai to explain how the business' focus on content is positioning it to remain a market leader in the coming years.