Revenue at Hard Rock’s new Virginia casino hits $11.7m in debut month

Hard Rock International’s new land-based casino in the US state of Virginia posted $11.7m (£9.9m/€11.7m) in adjusted gross revenue (AGR) during its first month of operation.


The temporary Hard Rock Hotel & Casino Bristol opened its doors on July 8 having received a license from the Virginia Lottery Board in April this year. Construction work is ongoing for a permanent facility in the city, with this expected to open in the summer of 2024.

For July, AGR, which is calculated as total wagers minus players winnings, reached $11.7m, with $10.2m of this coming from slots and the remaining $1.5m table games.

It was also revealed that the casino paid $2.1m in tax during the month, with AGR taxed at a rate of 18%.

Of this, 6.0%, or $703,049, was distributed to the Regional Improvement Commission, 0.8% ($16,873) the Problem Gambling Treatment and Support Fund, and 0.2% ($4,218) the Family and Children’s Trust Fund. The remaining $1.4m went to the Gaming Proceeds Fund.

Hard Rock also plans to roll out sports betting at the new casino facility, having in May said it will launch a retail sportsbook at the site.

The operator already offers online sports betting in Virginia through its mobile sportsbook app that went live in May.