Switzerland’s Casino Barrière Montreux launches online brand Gamrfirst

Casino Barrière Montreux has become the latest Swiss land-based gaming establishment to enter igaming. The unveiling of its Gamrfirst platform happened earlier this month at the Casino Barrière Montreux based on the banks of Lake Geneva, Switzerland.

Gamrfirst uses Gamanza’s ISO 27001 certified GaminGenius Software, which includes an account platform with comprehensive compliance framework, regulatory data vault, payment gateway and real-time CRM.

Jérôme Colin, general manager of Casino Barrière Montreux, said: “The launch of our online casino site Gamrfirst is the culmination of a committed collaboration between the teams at Casino Barrière Montreux and Barrière headquarters, supported by a close relationship with our technical partner Gamanza, the leader in the Swiss market.

“As for Casino Barrière Montreux, our strong ambition with Gamrfirst is to offer our clients a unique gaming experience based on the high standards of the Barrière Group, thus positioning the brand as one of the main references in the Swiss market.”

The casino says this new brand has been created to reflect its promise to run a "consumer-first approach" that is focused on player care.

Alexandre Desseigne-Barrière, director of strategy and development for the Barrière Group, said: “We are very proud to be able to offer a digital service that complements our Montreux casino and with the help of our partner Gamanza, we enable more Swiss residents to discover the Barrière world of gaming with the same strong focus on responsible gaming."

Chief commercial officer of Gamanza Robert Civill said: “We are really proud of this partnership – Casino Barrière Montreux is a world-renowned establishment and the Barrière Group is a prestigious brand internationally, so it's very humbling for us at Gamanza.

“It’s fantastic to work with such a professional organisation and launching Gamrfirst was a perfect way for our team to celebrate the close of 2021. Now we are really excited to help the brand grow in 2022 and beyond.”

Casino Barrière Montreux plans to promote its new gamification features through creating hybrid loyalty offers which connect its land-based and online facilities in the future.