How Wind Creek uses social to extend players' lifetime value
When Wind Creek invested in digital six years ago, it was seen as a bid to defend its business and its customer base against the growing appetite of suppliers to bypass operators.
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The final part of the Tribal Gaming series’ early adopters videos sees Wind Creek Hospitality chief executive Jay Dorris discusss how the tribe’s focus shifted to free-to-play gaming as it looked to improve engagement with customers off-property.
He explains how social has boosted Wind Creek customers’ lifetime values, and what it is doing to better integrate the online and in-person channels to ensure this sustains going forward.