Anika Howard explains how social fits in the tribal gaming portfolio
Foxwoods Resort Casino was an early adopter of social gaming and a firm believer from the start in the power of digital and social to extend the reach of its brand and engagement with customers.
In this video, Anika Howard, Foxwoods vice president of brand marketing and digital, talks about the operator’s investment in its online offering. She explains why this has paid off and how growth has accelerated amid the Covid-19 pandemic.
Howard discusses Foxwoods’ core aims for its free-to-play offering, and how it has been leveraged to increase or reactivate customer engagement, as well as bringing in new customers.