William Hill appoints Hageman as new CFO

William Hill has announced the appointment of Eric Hageman as its new chief financial officer, effective as of 7 June, 2021.


Hageman replaces existing CFO Matt Ashley, who was appointed to the role in April last year and leaves the company to take up the role of CFO for software and information technology business, Micro Focus plc.

Eric Hageman joins William Hill from IWG plc, the Switzerland-based workplace operator formally known as Regus, where he held the position of Group CFO.


Prior to that role, Hageman had also acted as CFO for several listed companies including TeleCity Group plc in the UK and communications group Royal KPN NV in the Netherlands.

Commenting on Hageman’s appointment, William Hill chief executive Ulrik Bengtsson said: “We are delighted to welcome Eric to the William Hill team.  He brings a wealth of financial and operational experience within digital and technology driven industries as well as senior management experience.

“I look forward to working with him as we lead William Hill through the next chapter. I also want to thank Matt Ashley for his substantial contribution to William Hill through the challenging period of the global pandemic.”

Hageman added that: “It is an exciting time to join William Hill and I look forward to working with the William Hill team and its shareholder Caesars on the next chapter”.

In April, American casino operator Caesars Entertainment finalised its acquisition of William Hill, paying £2.9bn (€3.35bn/$4.04bn) to take ownership of the business. Caesars said it is buying the operator for its US business, and intends to sell the remainder of its operations.