GVC rolls out Beehive’s marketing platform

GVC has become the latest operator to go live with Beehive’s marketing platform and tools. Beehive will provide its solutions to GVC’s Playtech brands, with a major focus on automating and optimising its multi-channel promotional campaign. GVC will have access to Beehive’s data-driven marketing suite, which will enable the firm to target individual players with personalised marketing offers. “With CPAs on the rise, it has never been so important to implement a CRM solution that can optimise a player base, and we have found Beehive’s customer marketing engine to be a fantastic way to boost our marketing and analytical capabilities,” GVC chief product officer Liron Snir said. Adi Dagan, founder and chief executive of Beehive, added: “GVC has emerged as one of the most innovative and successful operators in the world in recent years and we are delighted it has turned to Beehive to build upon its already impressive growth. “GVC is a strategic client for us and we are thrilled to be partnering with them. We’re looking forward to strengthening our relationship with the GVC team, and are confident in our ability to support their growth.” Related article: Beehive set to buzz with new online portal