Entain launches horse racing VR experience

Interactive entertainment giant Entain has launched a 360-degree virtual reality (VR) horse racing experience for racegoers through its sports betting brand Coral.


The VR was created in conjunction with JockeyCam and allows bettors to have a first-hand experience of being a jump jockey.

Players can also go head-to-head with friends and other virtual riders.

The VR technology will tour around the UK and will be available at several Coral-sponsored events throughout 2022. Its next stop will be at the Newcastle Races on Good Friday.

This is a follow-up to a number customer engagement efforts spearheaded by Coral, following its recent 3D advertisement on the Piccadilly lights which formed part of its “Your Horse” campaign.

“The growth and engagement in our UK sports brands shows just how powerful the combination of our core customer offer and immersive experiences can be,” said Dominic Grounsell, deputy managing director of digital at Entain.

“We have a really exciting opportunity to do something different and, through our brands, are committed to reaching both new and existing customers in interesting, fresh and engaging ways.”