Lottoland signs up for All-In Diversity Project

Lottery betting operator Lottoland has agreed to become a founding member of the All-In Diversity Project, an industry-driven initiative aiming to benchmark diversity, equality and inclusion in the global betting and gaming sectors.


Lottoland will work with the organisation and its network of members to promote diversity and equality across the industry.

The All-In Diversity Project also counts Entain, Microgaming, Caesar Entertainment, Betsson, IGT, Scientific Games, Flutter Entertainment, Gaming Innovation Group and Kindred Group among its members.

“As a global employer, employing people from 29 nationalities and speaking between us 30 different languages, Lottoland is committed to providing a fun, safe and fully inclusive culture where our people feel like they are truly part of the Lottoland family,” Lottoland chief executive Nigel Birrell said.

“We are a multicultural business that celebrates, values and respects individual differences, no matter what your sexuality, gender, gender identity, age, ability, race, religion or beliefs are, all of our employees have a voice, and we provide an environment to ensure everyone can do their best work.”

All-in Diversity Project co-founder Christina Thakor-Rankin added: “Lottery is a significant sector of the industry and having this perspective as we drive forward will benefit all businesses involved.

“Having Lottoland supporting the Project is incredibly important as it means that we now have a steering group that is representative of absolutely every aspect of the industry, including lottery - not only the most popular and widely acceptable face of the gaming industry across the world but also a product which embodies diversity, equality and inclusion like no other.”

In February, the All-in Diversity Project also entered into a strategic partnership with the International Betting Integrity Association (IBIA) to further promote diversity and equality in the gambling sector.