The World Champions of fan engagement: Argentina after the World Cup

ICE365 Live's next guest explains how Argentina's bookies benefitted from the World Cup.

Agustin Cikes of Latam Media Group makes a triumphant return to the ICE365 Live studio, in the wake of Argentina's World Cup victory.

He tells Katie Goldfinch of how the nation was gripped by the tournament, and the opportunities this provided for the sports betting sector.